Life Performance
Coaching Center

We have expanded to the East Coast!

Life Performance
Coaching Center

We have expanded to the East Coast!

“Embracing performance as a catalyst for new
and more creative ways of living,
loving, healing and helping.”


The Life Performance Coaching Center is pleased to announce that we have expanded to the East Coast! Our founder and director, Joyce Dattner, is now living in New York City, where she has opened a coaching practice in Brooklyn Heights. Joyce will continue to see Bay Area clients via videoconferencing and quarterly visits.

We are excited, not only about our growth, but the growth of a movement of people across the U.S. and globally who are embracing performance as a catalyst for new and more creative ways of living, loving, healing and helping.

Joyce Dattner


Joyce Dattner is a life performance and executive coach based in New York City and San Francisco, where she directs the Life Performance Coaching Center. She is the former director of the All Stars Project of the San Francisco Bay Area, and now sits on its national Board of Directors. A senior trainer, Joyce has traveled internationally to advance the East Side Institute for Group and Short Term Psychotherapy’s performance-based approach to human development. In the early 1970s, she taught in the New York City public schools before joining Institute co-founder, Fred Newman, to develop social therapeutics.

Helen Abel


Helen Abel, a social worker and therapist for more than 40 years, is now bringing her passion and skill for helping people transform painful ways of living their lives to her work as a life coach at the Life Performance Coaching Center. She has been influenced by her training over the last decade in the practice and theory of improvisational theatre, and by her ongoing study of the work of Fred Newman and other postmodern approaches to human development and community building. Helen has come to believe that she can most effectively help people develop by helping them learn how to use their capacity to create, perform and play. As a life coach, Helen helps her clients access these skills as she leads them in creatively developing more effective and impactful conversations with their friends, family and colleagues.


As a long time life coach, Randy Wilson is a skilled and effective leader of creating environments that are challenging and loving and that help clients become more creative choice makers. Having grown to meet many challenges in his life, including living with HIV for nearly 4 decades, he has come to believe that participating in building community focused on the development of all involved helps to reshape and redefine emotional and physical pain.

People respond in all sorts of ways to how they experience pain in their lives including using alcohol, drugs and/or sex to “medicate” themselves. Randy specializes in helping his clients recreate their relationship to that pain, both physical and emotional by helping them transform how they live their lives with others. Trained in the Life Performance Coaching Center’s performance based approach to development, Randy believes that people from all walks of life can come together and learn how to use our human capacity to perform to create new and effective ways of relating to ourselves, our friends and to the world.

Rachel Massad, Susan Massad, Jessica Massad (L->R)
Rachel Massad, Susan Massad, Jessica Massad (L->R)

“Remember? REMEMBER!”

A Play by Susan Massad

The Life Performance Coaching Center (LPCC) invites you to join Susan Massad at a reading of her playful and provocative play called “Remember? REMEMBER!” on Saturday, April 22nd from 2pm – 3:30pm at the LPCC in San Francisco. Below is a note from Susan:

Although I am a voracious reader, writing had never been much fun. It was always related to as task – the obligatory letter to parents and grandparents, a term paper, a professional article or talk and then came emails. Several years ago I retired after 50-plus years as a medical practitioner and educator and shortly thereafter developed a recurrence of breast cancer. The event both slowed me down and was motivation to reassess what I wanted to do in my life. That is how I discovered writing – plays, memoirs, stories and an occasional rhyme. It has been a wonderful gift in my mid-seventies to discover this new passion and I am delighted to share my play, “Remember? REMEMBER!” with you.

“Remember? REMEMBER!” is a play that deals with the dementia experience of an elderly mother and her two grown daughters. The play was motivated by work that I have been doing with colleagues at the East Side Institute exploring the possibilities for creating new developmental performances of Dementia/Alzheimer’s, for people with dementia, their families, friends, caregivers and our communities as a whole. There have been two public performed readings in New York City and the quality of the conversations the play has provoked in audiences – that it is therapeutic, educational, helpful – has inspired me to continue to put it forward. I am looking forward to our conversation.

Susan is on the faculty of the East Side Institute for Group and Short Term Psychotherapy, an international educational, training and research center for developing and promoting alternative and radically humanistic approaches in psychology, education and community building. She is the founder of the New Timers, a 10-year-old performance group for older adults that is part of the All Stars Project’s UX, based in New York.

This is a free event. Limited seating.

For more information, contact Helen Abel at her contact information listed below. 

Saturday, April 22
2:00pm – 3:30pm
870 Market Street, Suite 557
San Francisco
Register HERE

Contact Us

Joyce Dattner

(415) 835-1010, ext. 1

Helen Abel

(415) 835-1010, ext. 2

Randy Wilson

(415) 835-1010, ext. 3


San Francisco Office

870 Market Street, Suite 557
San Francisco CA 94102

New York City Office

26 Court Street, Suite 1009
Brooklyn NY 11242